This course explains what is the city branding and why this process differs from the product branding. It also considers why it is impossible to create the city brand by only organizing contests and events, what typical mistakes people make and why there are so many unsuccessful projects in this area.
The course is addressed to active citizens, marketing managers, brand managers and PR-specialists. It is useful to everyone who is worried about the development of their city and trying to change the situation for the better.
The course is in Russian. It is freely accessible and open to everyone.