Effective work in social networks begins with an understanding of the online communication nature. The Internet has its own language and includes special slang, memes and specific rules of communication. Visual images and high-quality content play an outstanding role. “Understanding Social Media. Course for Journalists” explains how to work with Facebook, Twitter, Instagram and other popular social networks. The course is designed for marketing managers, journalists and editors from the post-Soviet time.
The course is in Russian. It is freely accessible and open to everyone.