What can we do to motivate people to change their behavior, to get rid of bad habits or try to do something useful for society? Asking this, we don’t mean psychology or personal effectiveness and goal achievement. We mean social problems and the possibility to resolve them using traditional marketing. This course is addressed to activists, NGO staff, representatives of civil society, all those who try to influence social behavior and want to change the country for the better. It clearly demonstrates that the standard approaches of commercial marketing can work effectively in the social area.
The course is in Russian. It is freely accessible and open to everyone.